Zespri International has announced the appointment of Kok Hwee Ng as its new Chief Marketing Officer. With over two decades of experience in brand marketing across the fast-moving consumer goods (FMCG) and fresh produce sectors, Kok Hwee has held senior roles at Procter & Gamble and Mondelez International in Asia. Since joining Zespri in 2017, she has been instrumental in shaping the company’s brand strategy and consumer engagement.
Kok Hwee’s leadership at Zespri has included roles such as Global General Manager Marketing and Senior Marketing Director for Greater China. Earlier this year, she joined Zespri’s Executive Team, bringing fresh perspectives and collaborative leadership. Her expertise in brand innovation and integrated campaigns has strengthened Zespri’s market leadership and elevated its global storytelling.
In her new role as CMO, Kok Hwee will lead Zespri’s global marketing strategy, focusing on consumer engagement and brand innovation. Her appointment also sees the Market Research team returning to the Marketing function, highlighting its importance in shaping brand and consumer strategy. Based in Singapore, Zespri’s Sales and Marketing Hub, Kok Hwee is poised to drive the company’s ambition to become the World’s Healthiest Fruit Brand.
Kok Hwee expressed her vision for Zespri, stating, “My commitment is to build a brand that not only delivers exceptional taste and nutrition but also champions the wellbeing of communities.” Her leadership is expected to guide Zespri towards further brand growth and innovation, aligning with the company’s strategic goals.
