7-Eleven, Singapore’s leading convenience store chain, is celebrating the nation’s 60th birthday with a series of local collaborations and promotions.
The initiative includes the launch of the Mini Munch Club collection, featuring quirky keychains and a tote bag designed by local illustrator Natasha Elle, known for her brand SADSHRIMPS.
These collectibles, inspired by iconic 7-Eleven treats, will be available from 16 July to 26 August.
In addition to the collectibles, 7-Eleven is reintroducing its Dabao Flavours of Singapore 2.0 ready-to-eat range.
Phase 1 items are available from now until 12 August 2025, not 16 September. These include:
• 7-Select Chicken Curry Rice
• 7-Select Sambal Spaghetti with Chicken Chop
• 7-Select Chicken Laksa Linguine
• 7-Select Tomato Chicken Baked Rice
• Andes Beef Meatball with Mushroom Sauce
• Andes Grilled Chicken with Black Pepper Sauce
• Dodo Curry Fishball
• Lee Wee Brothers Otah Chawanmushi
The Phase 2 items will be available from 23 July to 16 September 2025. These include:
• 7-Select Chicken Nasi Lemak Onigiri
• 7-Select Chilli Crab Onigiri
• 7-Select Chicken Satay Wrap
• 7-Select Chicken Laksa Macaroni Wrap
• 7-Select Made with Milo Lava Cake
• 7-Select Kopi-misu
• 7-Select Egg Mayo + Old Chang Kee Curry’O Double Combo Sandwich
• 7-Select Scrambled Egg Toast with Chilli Crab Sauce
Anushree Khosla, Managing Director of 7-Eleven, stated, “We are proud to deepen our ties with local brands to deliver uniquely Singaporean experiences and reward our customers even more for choosing 7-Eleven.”
The celebrations are part of 7-Eleven’s new campaign, “Part of Your Everyday Moments,” which highlights the brand’s role in Singaporeans’ daily lives. The campaign includes a playful video imagining a day without 7-Eleven, underscoring the convenience the store provides.
“`
