8×8, Inc., a global leader in business communications, has announced the acquisition of Maven Lab, a Singapore-based company specialising in mobile marketing and enterprise messaging. This strategic move aims to enhance 8×8’s capabilities in delivering end-to-end customer engagement across the Asia-Pacific (APAC) region. The acquisition is set to bolster 8×8’s APAC-native messaging and automation capabilities, supporting enterprises and public-sector organisations in managing secure, high-volume communications.
Maven Lab’s integration into 8×8 will see the incorporation of Moobidesk, Maven Lab’s cloud-based customer engagement platform, into the 8×8 Platform for Customer Experience (CX). This integration promises a more scalable and unified platform, improving enterprise messaging performance and supporting a wider range of customer interaction channels. Sylvain Chaperon, General Manager, CPaaS at 8×8, stated, “Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly.”
The collaboration will focus on enhancing engagement capabilities in the region, including smarter automation and support for emerging channels. Hiew Wee Soon, Co-Founder and CEO at Maven Lab, remarked, “Joining forces with 8×8 is a step-change for what our customers can do next.”
Maven Lab’s platforms are already trusted by organisations in healthcare, media, and transport, delivering millions of customer engagements annually. With 8×8’s global scale and compliance standards, customers are expected to benefit from improved data protection and security, supporting more sophisticated automation and omnichannel communication experiences across APAC.
