Yeo Hiap Seng (Yeo’s) has been named the official partner of the Singapore HeritageFest 2025, marking the 60th anniversary of Singapore’s independence. In collaboration with the National Heritage Board, the festival will highlight Singapore’s intangible cultural heritage, including traditional crafts and food practices. Yeo’s will introduce the Yeo’s Singaporean Starter Kit, a tingkat-inspired media kit featuring nostalgic snacks, childhood games, and Yeo’s beverages.
The festival, running from 1 to 31 May 2025 at Homeground Village in Gardens by the Bay, will offer visitors a chance to win one of these exclusive kits through a giveaway contest. Alex Chen, Head of Marketing & Business Development at Yeo’s Singapore, stated, “Just as a tingkat reveals a complete meal layer by layer, the Yeo’s Singaporean Starter Kit unveils the classic ingredients of our shared identity.”
Visitors can also enjoy Yeo’s special edition SG60 Orchid Chrysanthemum Tea, available at an Asian drinks stall every weekend in May. This limited-edition beverage will be redeemable at selected museums and National Day celebrations until August and available for purchase in 250ML packs from June.
The initiative is part of Yeo’s SG60 campaign, celebrating the everyday objects, flavours, and practices that form Singapore’s vibrant cultural tapestry. For more information and the full festival line-up, visit the Singapore HeritageFest website.
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