AIA Singapore has unveiled a series of initiatives to commemorate Singapore’s 60th anniversary, focusing on holistic wellbeing for citizens of all ages. Announced on 30 April, these initiatives aim to empower individuals and families to improve their physical, financial, and mental health, whilst also fostering community engagement and environmental conservation.
Amongst the highlights is the launch of the “Live Better with AIA Monopoly” game, a customised version of the classic board game that encourages players to make informed decisions about health, wellness, and financial planning. The game features Singapore-specific elements, such as local slang and cultural experiences, to engage players in a journey of self-growth and community involvement.
AIA Singapore is also rolling out a family-centric campaign offering up to 20% off eligible plans and a free family adventure pass to Mandai Wildlife Reserve. This initiative, running from 6 May to 31 July, aligns with the National Family Festival and aims to help families build a strong financial foundation.
In collaboration with Rainforest Wild ASIA at Mandai Wildlife Reserve, AIA Singapore is promoting wildlife conservation and healthier lifestyles. This partnership is part of the AIA One Billion initiative, which seeks to empower one billion people to live healthier lives by 2030.
For high-net-worth clients, AIA Singapore is offering bespoke experiences through its AIA Altitude programme, including exclusive events and a specially designed silk scarf by local designer Mike Tay. These initiatives reflect AIA’s commitment to holistic wellness, transcending mere financial wellbeing.
As part of its corporate social responsibility efforts, AIA Singapore is enhancing community bonds through volunteer programmes and fundraising activities, with proceeds supporting the AIA Better Lives Fund. These efforts underscore AIA’s dedication to making a positive social impact as Singapore celebrates its milestone anniversary.
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