HomesToLife Ltd, a prominent home furniture retailer in Singapore, has announced its acquisition of HTL Marketing Pte Ltd, a leading supplier of premium upholstered sofas and leather materials. The acquisition, formalised through a sale and purchase agreement with New Century International Homes Pte Ltd, is expected to significantly enhance HomesToLife’s market reach and financial performance.
The acquisition involves HomesToLife issuing 75 million ordinary shares to New Century, with a two-year lock-up period. HTL Marketing, which achieved sales of $330m in 2024, exports its products to 50 countries, including major markets in Europe, Asia-Pacific, and North America. The acquisition is anticipated to leverage HTL Marketing’s extensive international network, providing HomesToLife with substantial growth opportunities.
HomesToLife CEO, Phua Mei Ming, stated that the acquisition is a “significant milestone” for the company, projecting a revenue increase from $4m in 2024 to between $250m and $280m in 2025. The acquisition is also expected to bolster the company’s bottom line significantly. By 2026, HTL Marketing is projected to contribute $350m to $400m in revenue and $15m to $20m in profit after tax.
The acquisition, subject to customary closing conditions, is expected to be finalised in Q2 2025. HomesToLife’s board, following a recommendation from a special committee of independent directors, unanimously approved the deal, which was deemed financially fair by Kroll, LLC. This strategic move positions HomesToLife to capitalise on global market opportunities and mitigate risks from trade disruptions.
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