Emirates, the world’s largest international airline, has launched its first Emirates World retail store in Singapore, marking a significant milestone in its 35-year history in the region. Located at Odeon 333, near the iconic Raffles Hotel, the store offers personalised travel planning and advice, alongside interactive displays that showcase the airline’s award-winning inflight experience.
The store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, in the presence of dignitaries including Ahmed AlKetbi, Deputy Ambassador of the UAE in Singapore, and Lim Ching Kiat from Changi Airport Group. Kazim highlighted the store’s role in embodying Emirates’ commitment to seamless service and premium design, stating, “This store provides a welcoming, informative space that brings our ‘Fly Better’ promise to life.”
The Emirates World store aims to revolutionise travel retail by combining innovation, personalisation, and convenience. It features a First-Class Private Suite installation, allowing visitors to experience the luxury typically reserved for the skies. The store also offers a range of upcycled products, reflecting Emirates’ commitment to sustainability.
Spanning over 330 square metres, the store is designed with a lounge-like environment and includes smart technology experiences such as a ‘selfie mirror’. With four customer service counters, guests can book flights and receive expert travel advice whilst enjoying freshly brewed coffee.
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