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EY survey reveals Singapore’s wealth management shifts

Newsflash Asia

- May 20, 2025

A recent EY survey indicates a significant shift in the wealth management landscape in Singapore, with 39% of respondents considering changing their primary wealth manager within the next three years. This figure surpasses both global and Asia-Pacific averages, highlighting a growing trend among Singaporean investors seeking better investment performance amidst market volatility.

The 2025 EY Global Wealth Research Report, which surveyed nearly 3,600 clients worldwide, reveals that 53% of Singaporean investors have taken more control over their portfolios due to market fluctuations, compared to a global average of 44%. Investment performance remains a top priority, with 42% of respondents ranking it as the most crucial factor when selecting a wealth manager.

The report also highlights a shift towards cash and cash equivalents (CCE), with 42% of Singaporean investors planning to increase their allocation in these assets over the next three years. Despite concerns about data privacy and security, 74% of respondents expect wealth managers to adopt artificial intelligence (AI), a figure higher than the global average of 60%.

Swee Yen Yeoh, EY Asean Financial Services Wealth & Asset Management Leader, commented, “High-net-worth clients in Singapore are increasingly eyeing a change in their primary wealth provider — driven by a strong desire for better investment performance and returns.”

As the industry evolves, wealth managers are urged to provide not only returns but also expert insights, seamless digital experiences, and AI-driven tools to maintain client trust and satisfaction. This dynamic environment presents both challenges and opportunities for wealth managers aiming to meet the changing expectations of their clients.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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