Standard Chartered Bank, the Main Club Partner of Liverpool Football Club (LFC) since 2010, has provided over 300 corporate and affluent clients with exclusive experiences during the final matches of the Premier League season. This initiative, which included clients from Singapore, highlights the bank’s commitment to offering unique opportunities through its global partnerships.
During the match against Arsenal FC on 11 May, clients enjoyed pitch-side experiences, with one client’s child serving as a mascot. Additionally, five clients, accompanied by James Lye, Global and Singapore International Banking Head, took penalties against LFC legend Chris Kirkland. Patrick Lee, CEO of Standard Chartered Bank in Singapore and ASEAN, remarked, “Through our long-standing partnership with the Club, we have been able to create extraordinary experiences for our clients such as witnessing world-class football at Anfield.”
The partnership, one of the longest-running in Premier League history, will also see clients attending the season finale against Crystal Palace on 25 May, where they will witness Liverpool lifting the trophy for the 20th time. Beyond football, the collaboration emphasises community engagement, with initiatives like the “Futuremakers” programme and “Play On” encouraging education and sports participation among young people.
This enduring partnership underscores Standard Chartered’s strategy to leverage its global connections for client engagement, offering distinctive value and experiences that align with its commitment to transforming ambition into opportunity.
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