Star Living, a prominent home furnishing brand in Singapore, has announced its foray into the electronics market with a new product line debuting this May. The initiative aims to transform Star Living into a comprehensive shopping destination for modern homeowners by offering a curated selection of everyday appliances and smart home essentials.
The new electronics range is available at Star Living showrooms in Sungei Kadut, Tampines, and Serangoon North. It includes Wells water and air purifiers, Roborock robot vacuums, and Deerma appliances such as dehumidifiers, air fryers, kettles, and hair dryers. The selection is designed to balance functionality, design synergy, and trusted brand reputation.
Koh Hong Jie, Group Retail Manager at Star Living, explained the strategic move: “We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step.”
Customers can experience the products firsthand, with opportunities to test robot vacuums under actual furniture and see how small appliances fit into different room layouts. For Wells products, Star Living will coordinate directly with Wells for fulfilment and installation, ensuring a seamless customer experience. Roborock and Deerma products are available for immediate purchase, offering instant gratification and reliable after-sales service.
This launch marks the beginning of Star Living’s journey into broader lifestyle categories, with plans to integrate smart living and furniture design further. The brand will assess the success of this initiative through showroom engagement, sales metrics, and customer feedback.
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