Lazada has announced a significant $100 million investment into its LazAffiliate Programme, aiming to strengthen the creator economy in Southeast Asia. This strategic move, unveiled at the Lazada Affiliate Southeast Asia Awards 2025 in Bangkok, introduces new features designed to enhance performance-led marketing for brands and sellers in the region.
The revamped LazAffiliate Programme offers a range of new tools and incentives to empower creators, influencers, and everyday users. Key updates include customisable storefronts that allow affiliates to showcase recommended products, an advanced performance dashboard providing real-time data on clicks and conversions, and Campaign Rewards Accelerators offering bonuses and higher commissions during major shopping festivals.
This initiative is set to coincide with the upcoming 6.6 Mega Sale, where affiliates can earn up to 36% commission and share in over $100,000 in regional rewards. Lazada is also partnering with top brands to deliver cost-effective marketing strategies, co-investing in store vouchers to incentivise consumer purchases.
Jared Chan, Head of Regional Affiliate at Lazada Group, stated, “Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact.”
The LazAffiliate Programme is open to a wide range of creators, from influencers to everyday shoppers, offering a no-barrier entry into creator commerce. With this investment, Lazada aims to cultivate a vibrant affiliate ecosystem that supports entrepreneurial growth and fosters authentic connections between brands and consumers.
“`
