Prudential Singapore has partnered with the Infocomm Media Development Authority (IMDA) to launch GenAI XPonential, a programme aimed at accelerating the adoption of generative AI among small and medium-sized enterprises (SMEs). Announced at the ATxEnterprise event by Tan Kiat How, Senior Minister of State for Digital Development and Information, the initiative seeks to equip SMEs with practical AI knowledge and real-world applications to enhance innovation and competitiveness.
The GenAI XPonential programme offers SMEs access to up to 10 explainer videos and four hands-on workshops, co-created with Republic Polytechnic. The first two videos, focusing on GenAI-enabled customer engagement chatbots and sales and marketing content creation, will be available on IMDA’s CTO-as-a-Service platform, with additional content rolling out in the latter half of 2025.
Ben Tan, Chief Distribution Officer at Prudential Singapore, emphasised the company’s commitment to supporting SMEs, stating, “Through practical explainer videos and hands-on workshops conducted by us and Republic Polytechnic, we aim to equip SMEs with the knowledge and skills to apply GenAI meaningfully in their businesses.”
IMDA’s Assistant Chief Executive, Johnson Poh, highlighted the importance of the collaboration, noting, “It is vital to equip our SMEs with the tools and knowledge to harness GenAI effectively.”
The initiative also involves Republic Polytechnic students, who are developing the tech explainer videos, providing them with real-world experience in GenAI applications. This collaboration is part of a broader effort to nurture future AI creators and support intergenerational learning within the digital economy.
“`
