FairPrice Group has announced its ambitious ‘Store of Tomorrow’ programme, aiming to transform retail experiences by integrating cutting-edge technologies such as generative artificial intelligence, advanced data analytics, and biometric recognition into its stores. Over the next three years, the group plans to trial more than 20 new digital solutions annually, enhancing shopping experiences for its customers in Singapore.
The initiative will be rolled out across FairPrice’s 164 supermarkets and eventually extend to the group’s wider network of over 570 touchpoints. Currently, over 1.65 million customers use the FairPrice Group App across its various platforms, including Cheers, Unity, and Kopitiam.
Among the innovations being piloted are Smart Carts, which are already in use at FairPrice Finest Sengkang Grand Mall and will soon be available at the Punggol Digital District outlet. These carts feature built-in displays for in-store navigation, product recommendations, and a scan-and-go function. Vision AI, another technology being tested, uses existing CCTV infrastructure to provide real-time updates to staff, improving queue management and store safety.
The Grocer Genie, an AI-enabled staff portal, simplifies store operations by integrating with Vision AI to manage tasks such as queue monitoring and spill clean-ups. Additionally, FairPrice is working on integrating its app with Myinfo data to automate discount applications for eligible customers, streamlining the checkout process.
Biometric payment options and the Endless Aisle concept, which connects physical and digital shopping experiences, are also part of the programme. These initiatives promise to offer greater convenience and a more personalised shopping experience for customers. The Store of Tomorrow programme is set to redefine retail by leveraging technology to meet evolving consumer needs.
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