Standard Chartered has announced the appointment of Yusuf Demiral as the Global Head of Data, Analytics & AI for its Wealth and Retail Banking division. Starting on 7 July, Demiral will be based in Hong Kong, reporting to Samir Subberwal, Global Head of Wealth Solutions, Deposits and Mortgages, and Chief Client Officer. This newly created role will see Demiral spearheading the bank’s strategy across the entire client journey, working closely with marketing, digital sales, and client experience teams.
Demiral brings over 25 years of banking experience, having previously served as the Group Head of Data Analytics and Customer Relationship Management (CRM) for Wealth and Personal Banking at HSBC. There, he led a global team of over 1,000 professionals across more than 20 markets, focusing on data platforms, advanced analytics, and CRM capabilities.
Samir Subberwal expressed enthusiasm about Demiral’s appointment, stating, “I am delighted to welcome Yusuf to Standard Chartered. As we continue to deliver innovative, digital-first personalised experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey.”
The appointment underscores Standard Chartered’s commitment to leveraging data and technology to deepen client relationships and meet evolving client needs. As the bank continues to innovate, Demiral’s expertise is expected to be pivotal in advancing its capabilities in data-driven client engagement.
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