WOGI, a leading digital rewards and incentives platform in Asia, has announced the acquisition of UNIQGIFT, a prominent provider of customised reward programmes in Singapore. The acquisition, finalised in late May, is part of WOGI’s strategy to enhance its merchant partnerships and deepen client relationships across Asia. Alongside this acquisition, UNIQGIFT’s CEO, Gregory Imbert, has been appointed as WOGI’s Chief Operating Officer (COO).
Imbert will spearhead WOGI’s partnerships and strategic alliances, oversee product development, and drive operational excellence across key Asian markets, including Singapore, Malaysia, Hong Kong, Indonesia, Thailand, Vietnam, Japan, and Sri Lanka. This move aims to bolster WOGI’s enterprise support and expand its global reach. Viktor Anastanov, CEO of WOGI, stated, “This strategic alignment reflects our commitment to intentional growth and client focus, enabling enterprises to manage personalised rewards and incentives at scale.”
The integration of UNIQGIFT into WOGI’s operations unlocks new value for both clients and merchant partners. Clients previously limited to Singapore-only reward offerings can now access WOGI’s broader solution suite and regional service infrastructure. Merchant partners will benefit from exposure to a wider client base, facilitating new opportunities for regional campaigns and initiatives.
WOGI, backed by Blackhawk Network, continues to innovate in the digital rewards sector, offering a platform that combines local insight with global reach. The company is committed to providing seamless, scalable experiences across Asia and beyond, supported by enterprise-level security and compliance certifications.
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