WatchFund SG, a Singapore-based platform that allows investors to own and wear investment-grade luxury watches, has been named Alternative Investment Manager of the Year 2025 at the WealthBriefingAsia Awards. This accolade, received at a gala dinner in Singapore, marks the company’s eighth consecutive win, highlighting its decade-long success in the collectibles investment sector.
The WealthBriefingAsia Awards recognise excellence in wealth management, focusing on client experience, performance, and innovation. Winners are selected through a rigorous judging process involving experts from private banks, family offices, and technology companies. WatchFund SG’s latest recognition adds to its impressive list of accolades, including 12 wins for Alternative Investment Manager and two for Collectibles Advice Provider.
Dominic Khoo, Founder and CEO of WatchFund SG, stated, “WatchFund SG is proud to set the global benchmark for luxury collectibles investing. These awards affirm our unique value proposition and relentless focus on aligning fully with our investors’ interests.”
Since becoming a finalist in 2015, WatchFund SG has consistently won awards across Greater China and Southeast Asia. Its success is attributed to an independently audited 8-year track record, niche expertise, and a performance-first model that eliminates annual fees, earning only when investors profit. This approach has attracted high-profile clients, including Liverpool FC CEO Peter Moore and football icon Roberto Firmino.
WatchFund SG’s resilience has been proven during global downturns like SARS and COVID-19, leveraging market expertise to deliver returns. As alternative assets gain momentum, the firm continues to innovate, cementing its position as a leader in luxury collectibles investing.
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