Puma and Adyen have showcased their strategic partnership at NRF 2025: Retail’s Big Show APAC, highlighting how they are revolutionising retail operations and customer experiences across Asia Pacific. Since 2020, Puma has utilised Adyen’s unified commerce platform to streamline its payment systems, previously fragmented across multiple providers, leading to issues such as fraud and reconciliation delays.
The collaboration has enabled Puma to consolidate its payment processes into a single ecosystem, enhancing both online and in-store transactions. This shift has not only improved backend operations and reporting accuracy but also accelerated store and event rollouts in regions including Singapore, Hong Kong, Malaysia, Australia, New Zealand, the UK, and Europe.
Puma’s adoption of Adyen’s platform is part of a broader trend among global retailers to unify fragmented payment systems, thereby enhancing the customer journey across all channels. In Australia, Puma successfully deployed Adyen’s point-of-sale terminals across 26 stores in under a month, demonstrating the platform’s capability for rapid, remote rollouts.
The partnership also supports Puma’s omnichannel innovation, allowing customers to seamlessly complete transactions whether buying online or in-store. Additionally, Puma can quickly adapt to local payment preferences, such as credit cards, e-wallets, or Buy Now, Pay Later options, via Adyen’s platform.
At high-volume events like Formula 1, Puma leverages Adyen’s scalable solution to efficiently process thousands of transactions, ensuring smooth customer experiences. Ben Wong, General Manager for Southeast Asia and Hong Kong at Adyen, stated, “Retail today is about agility, speed, and personalisation…our partnership with Puma is a clear example of how unified commerce can empower retailers to operate smarter, move faster, and adapt to rapidly changing market conditions.”
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