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Prudential invests $880,000 in community for SG60 celebration

Newsflash Asia

- June 19, 2025

Prudential Singapore has announced a substantial $880,000 community investment to commemorate Singapore’s 60th birthday and its relocation to Labrador Tower. This initiative aims to uplift local communities by providing household essentials to over 1,100 ComLink families, contributing to the Prudential Longevity Pledge, and establishing community edible gardens.

The investment aligns with the SG60 theme of “Building Our Singapore Together,” focusing on creating a resilient and inclusive society. The household essentials hampers, which include items like hand soap and dishwashing liquid, will be distributed to families near Prudential’s new office. Additionally, the cash donation to the Prudential Longevity Pledge will support KidSTART Singapore’s programme, which promotes healthy eating habits among young children.

Prudential’s CEO, Chan San San, emphasised the company’s longstanding connection with Singapore, stating, “As Singapore marks its 60th year of independence and Prudential moves to its new office at Labrador Tower, we want to celebrate by investing in the wellbeing of our community.”

The move to Labrador Tower consolidates Prudential’s corporate and agency teams, fostering collaboration among its 1,200 corporate employees and 5,400 financial representatives. The new office supports hybrid work with various spaces designed for different work requirements, enhancing teamwork and customer service.

Prudential’s commitment to sustainability is further demonstrated by the upcoming launch of the “Healthy Harvest” initiative, which will establish community edible gardens to promote environmental responsibility and healthy eating. More details on this initiative will be shared later this year.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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