TDCX Group, a leader in digital customer experience and growth services, has announced the acquisition of SUPA, a cutting-edge data labelling and annotation platform. SUPA will be integrated into Chemin, TDCX’s AI enablement subsidiary, to address the increasing complexity of AI development and meet the global demand for high-level data services.
The acquisition comes as artificial intelligence systems evolve, requiring more specialised and cognitively demanding data-related work. This shift has moved from simple tagging to intricate data interpretation, synthetic data validation, and multimodal reasoning tasks, often performed by highly trained individuals such as PhDs and engineers.
Laurent Junique, CEO and Founder of TDCX Group, stated, “The future of customer experience is AI-powered, and AI itself runs on increasingly complex curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future.” Mark Koh, CEO and co-founder of SUPA, added, “TDCX Group gives us the global platform to scale our model of precision and agility whilst keeping quality uncompromised.”
Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, and model evaluation. With SUPA’s technology and talent now integrated, Chemin is well-positioned to support clients developing foundational models and safety-critical systems.
This strategic acquisition places TDCX Group at the forefront of the AI enablement sector, which is projected to become a multibillion-dollar global market. As AI adoption accelerates, Chemin aims to be a critical enabler of safe, scalable, and sophisticated AI solutions.
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