Asian travellers are capitalising on long weekends by choosing regional destinations, according to digital travel platform Singapore-based Agoda. The company reported an 80% month-on-month increase in accommodation searches from Malaysia, Indonesia, and Singapore ahead of the Eid long weekend, with popular destinations including Japan, Thailand, China, South Korea, and Taiwan. This trend highlights a significant opportunity for hoteliers to capture the rising demand for short stays within the Asia Pacific (APAC) region.
Agoda’s data also revealed similar patterns during other regional holidays, such as the Songkran festival in Thailand, where Hong Kong, Osaka, Shanghai, and Seoul were top choices. In Vietnam, during the Liberation Day and Labour Day long weekend, Bangkok, Singapore, Tokyo, and Seoul were the most searched destinations. Andrew Smith, Senior Vice President of Supply at Agoda, emphasised the importance for hotels to use data to target consumers effectively and tailor services to regional tastes.
To maximise revenue, hotels are encouraged to offer packages catering to long weekend stays and micro-vacations. Strategies include content marketing, launching long weekend packages, and promoting ancillary items like late checkouts and complimentary breakfasts. Additionally, with Asia’s wellness tourism market projected to reach $156.85 billion this year, hoteliers can attract high-value guests by offering wellness and immersive local packages.
Agoda, headquartered in Singapore, offers a wide range of travel options, including over 5 million holiday properties and more than 130,000 flight routes, providing endless possibilities for travellers seeking memorable experiences.
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