Ajinomoto, a leading Japanese food manufacturer, has unveiled its Solein-powered Flowering Ice Cream at the World Aquatics Championships in Singapore, running from 18 July to 3 August 2025. This innovative product is part of Ajinomoto’s conscious brand, Atlr72, which aims to meet the growing consumer demand for healthful and environmentally friendly food options.
The Solein-powered ice cream, available in three flavours, is being offered at the event’s food lorries, providing both athletes and visitors with a nutritious and sustainable treat. Solein, developed by Solar Foods, is a versatile protein created through a unique fermentation process using air and electricity, offering a minimal environmental impact. Juan Benitez Garcia, Chief Sales Officer of Solar Foods, expressed excitement about the collaboration, stating, “Solein delivers a protein boost to the indulgent products, adding outstanding nutrition with a minimal environmental impact.”
Ajinomoto’s Atlr72 brand, which previously launched limited-edition Solein-powered Flowering Mooncakes and Ice Cream Sandwiches in September 2024, plans to expand its offerings beyond sweets to include daily food options. This initiative aligns with the brand’s vision of promoting a sustainable food lifestyle and contributing to a better future for people and the planet.
The strategic partnership between Solar Foods and Ajinomoto, established in 2023, underscores a shared commitment to innovation in food production. Ajinomoto’s global reach, with offices in 34 countries and sales in over 130 regions, positions it well to influence sustainable eating habits worldwide.
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