American Express has announced the return of its Shop Small movement in Singapore for the sixth consecutive year, coinciding with the nation’s 60th birthday celebrations. From 1 to 31 August, eligible American Express Card Members can earn $2.20 (S$3) back for every $7.30 (S$10) spent at approximately 3,500 participating businesses, up to five times, by enrolling in the offer via the Amex app or website.
The initiative aims to bolster local businesses by encouraging cardholders to shop locally. Marlin Brown, Country Manager for American Express Singapore, highlighted the significance of this year’s campaign, stating, “With Singapore marking its 60th birthday this year, it’s a meaningful moment to recognise the contribution of local businesses to our communities.”
In addition to the Shop Small movement, American Express is partnering with F1 ACADEMY to support female-led businesses. During the Singapore Grand Prix from 3 to 5 October 2025, a local female-owned Shop Small business will be featured on the American Express-branded F1 ACADEMY livery, offering global exposure through broadcasts in over 160 territories.
Charmaine Toh, Director of Cathay Photo, a long-time participant in the Shop Small initiative, praised the programme for helping her business connect with new audiences. “Through the Shop Small movement, we’ve managed to further grow this community by connecting with new audiences that understand the importance of supporting local businesses that prioritise quality and service,” she said.
The Shop Small movement, founded by American Express in 2010, continues to emphasise the vital role small businesses play in local economies, encouraging consumers to support them.
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