McCann Singapore has released a new anthem, “Dream Big, Singapore,” to commemorate the nation’s 60th anniversary. The song, crafted by Hugh Harrison, the original songwriter of “Count on Me Singapore,” revisits a previously unused lyric to inspire Singaporeans to envisage a bright future. This release is part of McCann’s broader campaign marking its 50th anniversary in Singapore.
“Dream Big, Singapore” breathes new life into a line from Harrison’s early draft of “Count on Me Singapore,” which originally included the phrase “We have a dream.” This line was replaced in the 1986 version to reflect the economic realities of the time. The new song encourages Singaporeans to dream collectively, with lyrics like “We’ve come so far, yet there’s still more,” underscoring the nation’s progress and potential.
The song aligns with findings from McCann Worldgroup’s Truth about Ascending Asia study, which reveals that 84% of Singaporeans are optimistic about the future. Valerie Madon, Chief Creative Officer at McCann Worldgroup Singapore, emphasised the song’s message of hope and unity, stating, “Great creativity often lies in telling the truth well.”
Brandon Cheung, CEO of McCann Worldgroup Southeast Asia, highlighted the song as a testament to Singapore’s enduring optimism and McCann’s role in shaping the national brand. The anthem is available on YouTube, accompanied by a social and online campaign celebrating McCann’s legacy in Singapore.
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