GYC Financial Advisory and UOB Asset Management have announced the launch of the 30-Second Film Awards (30SFA), a nonprofit competition open to all Singapore-based creators. Running from 1 June to 14 September 2025, the competition invites participants to create a 30-second film showcasing a real-life, heartwarming relationship between two people from different generations. The initiative, supported by the Nanyang Academy of Fine Arts and the University of the Arts Singapore, offers cash prizes totalling $14,000.
The competition is inspired by the theme of intergenerational relationships, a topic both firms excel in through wealth management and legacy planning. As Singapore approaches its statutory retirement age of 63, the competition aims to highlight the meaningful conversations and relationships that occur during the wealth transfer process. Jogoh, Head of Communications and Client Experience at GYC, emphasised the importance of these narratives, stating, “We want to honour what these individuals went through, their stories, precious lessons learnt, and communicate some of the essence of their life and values to their children and family.”
Participants face the challenge of conveying the essence of these relationships within just 30 seconds. James, Senior Associate at GYC, noted, “Given the decreasing attention span of society, we are excited to see what creatives can produce and the feelings they can evoke in just 30 seconds.”
The competition also aims to support the arts in Singapore, with registration fees, discounted for students, contributing to the competition and local charities. For more information, interested parties can visit the GYC or UOBAM websites.
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