Porsche Asia Pacific has launched its latest venture, Porsche at Jewel, a lifestyle-led brand space at Jewel Changi Airport. This innovative store aims to merge Porsche’s automotive heritage with global culinary delights, offering visitors a unique experience. Situated near Changi Airport Terminal 1, the space is designed to captivate both international travellers and local adventurers.
The new store features four distinct zones: Café Carrera by Baker & Cook, the Culture Garage, a Porsche Lifestyle store, and a forthcoming reception area for the Porsche Experience Centre Singapore. Hannes Ruoff, CEO of Porsche Asia Pacific, highlighted the store’s role in sparking curiosity and deepening connections with the region. “Porsche at Jewel is a continuation of this pioneering spirit,” he stated.
Café Carrera offers a culinary journey with sandwiches inspired by iconic driving routes, whilst the Culture Garage showcases automotive culture and history. The Porsche Lifestyle store presents a curated selection of apparel and accessories, including a collaboration with Singaporean artist Tiffany Lovage.
The store also serves as a strategic hospitality gateway, connecting visitors to the upcoming Porsche Experience Centre Singapore. Open daily from 10:00 a.m. to 10:00 p.m., Porsche at Jewel promises to be more than just a retail destination, inviting everyone to explore the world of Porsche.
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