A new initiative by the Competition and Consumer Commission of Singapore (CCCS) and the Consumers Association of Singapore (CASE) will see major supermarket chains in Singapore, including NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant, participate in a unit pricing pilot programme starting 1 September 2025. This eight-week trial aims to improve price transparency by displaying unit prices for selected grocery items, such as rice, meat, and vegetables, allowing consumers to make more informed purchasing decisions.
The pilot will involve displaying the price per unit of measurement, such as per litre or per kilogram, alongside the selling price. This approach is designed to help consumers easily compare prices across different brands and packaging sizes. During the trial, shoppers may be approached by a market survey firm engaged by CCCS to provide feedback on the initiative.
Alvin Koh, Chief Executive of CCCS, emphasised the importance of consumer participation, stating, “This pilot represents an important step towards the potential introduction of unit pricing in Singapore. We are keen to hear your suggestions and experiences.”
Melvin Yong, President of CASE, highlighted the significance of the initiative for budget-conscious shoppers, noting that countries like the UK and Australia have already benefited from similar approaches. CASE has been offering unit pricing on its Price Kaki app since 2023, receiving positive feedback.
The pilot’s insights could lead to broader adoption of unit pricing across Singapore, empowering consumers to shop more confidently and effectively manage their budgets.
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