FairPrice Group, Singapore’s largest retailer, has announced an expanded collaboration with Google Cloud to introduce agentic AI solutions aimed at transforming retail experiences. As part of its Store of Tomorrow programme, FairPrice Group will deploy a suite of AI assistants at its newly opened FairPrice Finest outlet in Punggol Digital District. These innovations are designed to empower customers to shop smarter and enhance operational efficiency for employees.
The initiative includes the launch of three in-store AI assistants, each underpinned by multi-agent systems. The multimodal shopping assistant, integrated into FairPrice Group’s Smart Carts, offers personalised product recommendations. A wellness assistant provides tailored lifestyle advice and meal plans, whilst a digital wine sommelier aids in wine selection based on customer preferences.
For employees, FairPrice Group is utilising Google Agentspace, a platform that allows the creation and management of AI agents. This includes an agentic intranet search to streamline information retrieval and an Agent Gallery for accessing or creating AI agents to automate tasks. A custom creative agent has also been developed to significantly reduce the time and cost of creating promotional materials.
Vipul Chawla, Group CEO of FairPrice Group, stated, “The new AI-powered tools, from the smart shopping assistant to the personalized wellness assistant, are designed to make a shopper’s journey more seamless and intuitive,” Thomas Kurian, CEO of Google Cloud, added, “FPG’s use of these technologies—extending from the storefront to the back office—is an incredible example of how AI is driving innovation across every customer touchpoint and corner of the enterprise.”
The enhanced Smart Carts, featuring conversational capabilities, will be rolled out to FairPrice Finest Thomson Plaza later this year, further elevating the shopping experience.
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