Design Bridge and Partners, a global strategic design agency, has unveiled a comprehensive brand refresh for Great Eastern, Singapore’s oldest insurance brand. This transformation, which is being implemented across Singapore, Malaysia, and Indonesia, marks a significant milestone in the brand’s 117-year history. The new visual identity is designed to honour Great Eastern’s heritage whilst positioning it as a modern industry leader.
The agency’s approach focused on maintaining the deep trust Great Eastern has built over the years, whilst ensuring the brand remains competitive in a rapidly digitalising industry. By leveraging the brand’s strong assets, Design Bridge and Partners developed a distinctive and dynamic design system that aims to inspire a new era of greatness for the company.
This brand refresh is crucial as it addresses the challenges faced by Great Eastern in staying relevant amidst industry transformations. The modernised visual identity not only aims to attract a new generation of customers but also reinforces the brand’s commitment to its long-standing values.
As Great Eastern steps boldly into the future, this strategic move is expected to enhance its market presence and drive growth across the region. The refreshed brand identity signifies a blend of tradition and innovation, ensuring that Great Eastern remains a trusted name in the insurance sector for years to come.
“`
