Award-winning consultant Judd Labarthe, founder of Singapore-based consultancy Planner At Large LLP, has launched his début book, Swimming Downstream: How To Stop Struggling & Start Winning With Marketing That Actually Works. Published by Marshall Cavendish Business, the book challenges conventional marketing wisdom by offering practical, evidence-based guidance.
Labarthe argues that many marketing strategies are based on flawed assumptions, leading businesses to make avoidable mistakes. “Successful marketing is more accessible than most businesspeople realise,” Labarthe said, highlighting the importance of aligning with evidence-based marketing currents rather than following misguided trends.
Swimming Downstream provides a framework for success, drawing from marketing science, real-life case studies, and Labarthe’s extensive experience. The book aims to help brand and business owners recognise and harness the true drivers of marketing success, whilst avoiding common pitfalls. It also serves as a resource for marketing professionals and students, offering alternatives to conventional wisdom.
Labarthe’s consultancy, Planner At Large LLP, applies these principles to help clients grow their businesses by focusing on building fame and distinctiveness. “Marketing is much more than logos and package designs,” Labarthe explained. “It’s how a business competes.”
Swimming Downstream is available on Amazon, Google Play, and in major bookshops. The book has received early praise for its analytical approach and practical guidance, with industry experts commending its ability to rethink marketing for long-term success.
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