Swiss sportswear brand On and Emmy-winning actress Zendaya have unveiled a new campaign, “Be Every You,” which celebrates the duality of identity and the freedom to express every facet of oneself. The Zendaya Edition is now available at On Store Singapore, Jewel Changi, and online at on-running.com/sg.
The campaign, launched on 9 September 2025, features Zendaya as both muse and creative collaborator, aligning with On’s mission to empower individuals through movement.
Zendaya expressed the personal significance of the campaign, stating, “Movement has always been a part of how I connect with myself, and movement looks different for everyone. This story felt personal—a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are.”
A standout feature of the campaign is the Cloudzone Moon, Zendaya’s first co-created trainer with On. The trainer combines a breathable mesh upper and supportive heel with CloudTec® cushioning for all-day comfort. The accompanying apparel collection includes versatile pieces such as structured bomber jackets, sleek bodysuits, and coordinating track sets, designed to transition seamlessly from studio to street.
This collaboration marks a significant step for On, a brand founded in the Swiss Alps in 2010, known for its innovative approach to premium footwear and apparel. With a presence in over 80 countries, On continues to inspire a global audience to explore and embrace movement in all its forms.
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