ANTA Group has announced its ambitious plan to open 1,000 stores for its ANTA brand across Southeast Asia over the next three years. This announcement was made by Will Wang, Vice President of ANTA Group and Chairman and President of ANTA Southeast Asia, during the 2025 Asia New Vision Forum in Singapore. The company aims to leverage its unique Brand-Retail business model and direct-to-consumer approach to achieve this target.
The Southeast Asia market has been pivotal to ANTA’s global growth, with retail sales nearly doubling year-on-year in the first half of 2025.
Wang highlighted the importance of localisation in their strategy, stating, “True globalisation means achieving localisation in every market whilst staying true to the brand’s DNA.”
With Singapore as its regional headquarters, ANTA is using Southeast Asia as a strategic launchpad for global expansion. The company is also expanding into neighbouring markets such as South Asia, Australia, and New Zealand. This expansion is supported by a streamlined supply chain and a robust logistics platform, enhancing operational efficiency.
ANTA’s commitment to the region is further demonstrated by its investment in local infrastructure and digitalisation, creating over 400 local jobs in Singapore. The company is also engaging with local communities through partnerships and sports development initiatives.
In the first half of 2025, ANTA’s overseas revenue grew by over 150%, driven by Southeast Asia’s market growth and new business launches in the US and the Middle East. The company plans to continue this momentum with flagship stores in key locations and expanded e-commerce channels.
