ION Orchard is revving up for the Singapore Grand Prix by transforming into a race-inspired playground, “Live the Race,” featuring collaborations with renowned brands such as TAG Heuer, Lego, Visa, TUDOR, HUGO, and Elemis. From now until 12 October 2025, visitors can enjoy a series of immersive experiences that blend motorsport excitement with luxury shopping.
The mall’s transformation includes several key attractions. TAG Heuer, the Official Timekeeper of Formula 1, will host a pop-up at the L1 Atrium from 25 September to 6 October, featuring an appearance by Oracle Red Bull Racing Team’s Yuki Tsunoda on 2 October. Visitors can explore TAG Heuer’s motorsport history and view the Oracle Red Bull Racing F1 Team Show Car.
Lego’s pop-up at ION2 offers interactive F1 challenges, including Pedal Power VR Racing and a life-sized Formula 1 Williams FW16 Race Car built from over 400,000 Lego bricks. Meanwhile, the “Inside the Garage” experience, presented by Visa, TUDOR, and HUGO, allows fans to engage with authentic race gear and participate in interactive challenges.
Beauty enthusiasts can visit the Elemis pop-up, which features exclusive skincare samples and a chance to win a year’s supply of products. Shoppers can also unlock an exclusive Lifestyle Pack by engaging with race-themed activities at the mall.
ION Orchard’s CEO, Yeo Mui Hong, expressed excitement about the collaboration, stating, “We are creating an immersive experience that transforms Singapore’s premier shopping destination into the ultimate motorsport playground.” This initiative showcases how Singapore’s retail landscape is innovatively integrating F1 partnerships beyond traditional sponsorships.
