Starbucks Singapore is launching a series of initiatives this October to support Mental Wellness Month, collaborating with the Health Promotion Board (HPB), The Salvation Army (TSA), and the Agency for Integrated Care (AIC). These efforts aim to raise awareness, encourage conversations, and provide resources to support mental well-being across the community.
The initiatives kick off on 1 October with the “Language of Support” campaign, developed in partnership with HPB. This programme encourages young people to engage in supportive conversations within Starbucks stores, which serve as safe spaces for these interactions. Unique cup sleeves, known as Cupples, will be introduced to facilitate communication, featuring uplifting quotes and links to HPB’s MindSG portal for mental health resources.
From 8 October, Starbucks will launch a special collection with Singaporean artist Melissa Tan, known as Paintinks by Melt. The collection, celebrating everyday joy, will contribute $0.73 (S$1) from each item sold to mental wellness charities supported by Starbucks’ Community Store.
On World Mental Health Day, 10 October, Starbucks will donate 50 cents from every beverage sold to TSA, marking the 22nd year of their partnership. This initiative supports TSA’s mental wellness programmes, including counselling and resilience-building for vulnerable communities.
From 13 October, Starbucks and AIC will host sessions at the Community Store, offering opportunities for participants to engage with mental health professionals and individuals with lived experiences. These sessions aim to foster understanding and provide practical self-care resources.
Starbucks Singapore’s General Manager, Patrick Kwok, emphasised the importance of these initiatives, stating, “These ongoing partnerships and initiatives build on our journey—extending the spirit of care, support, and connection beyond the Community Store.”
