PROPEL with Singlife, a shared services hub for financial advisory firms, has announced that it has successfully onboarded over 1,300 financial adviser representatives just nine months after its official launch. This achievement underscores PROPEL’s growing reputation as a trusted partner for financial advisers and firms aiming to scale their operations efficiently.
The announcement follows PROPEL’s recent accolades at the InsurInnovator Connect Asia Awards, where it won the Operational Excellence Pioneer and Technology Integration Excellence awards. In July, it was also recognised as the Insurtech Initiative of the Year at the Insurance Asia Awards. These awards highlight PROPEL’s commitment to revolutionising the financial advisory landscape.
Steven Ong, CEO of PROPEL with Singlife, stated, “PROPEL started as an idea to ease the administrative challenges tied agents face in establishing their own firms whilst ensuring customers benefit from unbiased advice and a broader range of financial products.”
To further enhance its platform, PROPEL recently appointed Terry Chen as Chief Technology Officer. With over 18 years of experience, Chen will lead efforts to improve platform capabilities and address operational inefficiencies. Jean Yeo, Head of Platform and Client Engagement, emphasised the importance of client feedback in driving platform improvements.
PROPEL’s platform offers a comprehensive suite of services, including business lodgements, commission management, and finance operations, designed to support both new and established financial advisory firms. By adopting a product-agnostic approach, PROPEL aims to empower advisers to deliver unbiased, client-centric recommendations, ultimately benefiting the financial advisory industry.
