Moove Media, the advertising arm of ComfortDelGro, has launched a groundbreaking advertising platform in Singapore—Dynamic Bus advertising. This innovative initiative features Southeast Asia’s first double-decker bus equipped with a large-format digital landscape screen, measuring 6.9 metres wide and 0.58 metres tall. The launch marks a significant advancement in transit advertising, combining the extensive reach of mass transit with the precision of digital targeting.
The Dynamic Bus offers advanced adaptive capabilities, allowing advertisers to deliver real-time, contextually relevant messages based on time, location, and weather. This includes features such as day-parting, geo-fencing, weather triggers, and programmatic scheduling. Advertisers can also opt for a hybrid format by pairing the digital screen with a full bus wrap, enhancing brand visibility and engagement.
This new addition is part of Moove Media’s expanding digital transit media ecosystem, which includes Dynamic Cab, In-Cab Displays, Impact Screens, Dynamic Rail, and the upcoming Dynamic Hub. Together, these formats create a connected network of transit media designed to deliver smarter, more adaptive, and accountable advertising.
Jeffrey Kwek, CEO of Moove Media, stated, “Out-of-home is evolving, and Moove Media is proud to lead that change. Dynamic Bus represents the future of transit advertising where scale, creativity, and digital agility come together.”
The launch partners for this initiative include Singtel and DBS, with Tiger Brokers set to roll out its campaign shortly. This development signifies a shift towards more dynamic and data-driven advertising solutions in Singapore’s transit media landscape.
