DFI Retail Group has announced a pioneering partnership with GenM to introduce the MTick symbol in Asia, marking a significant step in making menopause-friendly products more accessible. This initiative will be rolled out in mid-2026 across Guardian stores in Singapore, Malaysia, and Indonesia, as well as Mannings in Hong Kong and Macau, providing dedicated spaces for menopause-related products.
The MTick, a universal shopping symbol, signifies products that are menopause-friendly, meeting criteria such as authorised health claims and verified technology. This collaboration aims to address the needs of the 1 billion women experiencing menopause globally, 87% of whom feel underserved by current retail offerings. Andrew Wong, CEO for Health & Beauty at DFI, stated, “Partnering with GenM to bring the MTick to Asia is a meaningful step forward in our wider Health & Beauty strategy.”
Heather Jackson, CEO of GenM, highlighted the global impact of this partnership, noting that it redefines how women shop for menopause-friendly products. The initiative not only enhances product visibility but also provides educational content and resources, empowering women to make informed choices.
With over 1,000 MTick-certified products already available in the UK, this expansion into Asia signifies a new era for menopause inclusivity in retail. As DFI Retail Group leads this change, it sets a precedent for other retailers to follow, ensuring that menopausal women have the support and resources they need.
