Sinch, a global leader in cloud communications, has launched its multichannel messaging platform, Sinch Engage, in Singapore. The platform enables businesses to create scalable connections with customers on popular channels like WhatsApp and SMS, without requiring technical expertise. Sinch Engage’s features include no-code AI-supported campaigns, native integration with HubSpot, and interactive automated responses for lead capture and appointment reminders.
Sinch Engage aims to redefine digital customer communication by allowing companies to reach consumers in real-time. Angus Manfield, SVP of Sales & Partnerships at Sinch, highlighted WhatsApp’s popularity in Singapore, stating, “The data is clear: WhatsApp is one of the most used and impactful platforms in Singapore. This is why Sinch is bringing Engage to Singapore businesses to help them better tap into consumer demand for additional communication through this channel.”
The platform’s integration with HubSpot’s Service Hub is a key feature, enabling users to send personalised campaigns directly from workflows. Kelly Sarabyn, Director of Technology Partner Programmes and Strategy at HubSpot, expressed excitement about the partnership, noting that Sinch Engage provides Singapore HubSpot users with more options for customer connection.
Sinch Engage is trusted by numerous global companies and complies with data privacy standards such as PDPA and GDPR. It also boasts ISO-20071 certification and built-in spam filtering, ensuring high security and privacy standards. The launch of Sinch Engage in Singapore marks a significant step in enhancing business communication capabilities in the region.
