Zurich Insurance Asia Pacific has unveiled Zurich Edge Assist, a new module of the Zurich Edge Platform (ZEP), designed to streamline sales and servicing processes across the Asia Pacific region. Developed in collaboration with agents and brokers, the platform aims to boost performance and improve customer experiences by integrating digital and offline channels into a single interface.
Zurich Edge Assist offers a comprehensive suite of features to enhance intermediary productivity. Key functionalities include smarter lead retention, which prioritises and assigns quotes to the appropriate team members, and a complete customer view, providing a 360-degree profile with real-time data syncing. The platform also supports flexible commission structures and payment options, allowing intermediaries to tailor their sales strategies.
The platform’s architecture is designed to adapt to local market needs, supporting a wide range of insurance propositions. Its cloud-native tech stack and APIs ensure seamless integration with existing systems, facilitating faster deployment and consistent experiences across markets. Initially launched in Indonesia, Zurich Edge Assist will expand to India, Japan, and Malaysia, with further features planned through 2026.
Roopa Malhotra, Head of Customer and Digital at Zurich Insurance Asia Pacific, stated, “Zurich Edge Assist reflects our commitment to digital excellence and customer-centricity.” Edhi Tjahja Negara, Country Manager of Zurich Indonesia, added, “This is a major step forward in delivering more responsive, personalised, and innovative insurance experiences.”
