Maybank has announced its ambitious five-year strategy, ROAR30, aimed at reinforcing its purpose of Humanising Financial Services and achieving a return on equity (ROE) of 13-14% by 2030. The strategy, unveiled on 20 January 2026, focuses on three strategic pillars: values-based offerings, scaling businesses, and strengthening foundations.
The first pillar centres on delivering exceptional customer experiences, positively impacting society, and supporting the real economy. Maybank plans to leverage digital platforms and next-generation apps to enhance customer engagement. The bank is committed to mobilising RM300b in sustainable finance over the next five years and achieving carbon neutrality by 2030.
The second pillar involves expanding four key business areas: global Islamic finance, regional wealth management, regional transactions and payments, and regional corporate and investment banking. Maybank aims to capitalise on ASEAN’s growing prominence and the increasing demand for Islamic finance.
The third pillar focuses on building a sustainable foundation by enhancing workforce capabilities, embracing technology, and optimising productivity. Maybank President and Group CEO, Dato’ Sri Khairussaleh Ramli, highlighted the importance of ROAR30 in driving growth and profitability across Maybank’s home markets of Malaysia, Indonesia, and Singapore.
ROAR30 aims to deliver a net interest margin of over 2.05%, a cost-to-income ratio of 47% or less, and a CASA ratio exceeding 41%. The strategy is designed to ensure meaningful impact and sustainable value creation for all stakeholders, including customers, communities, and economies served by Maybank.
