AnyMind Group has completed its acquisition of MISM Inc, a Japanese creative production studio specialising in vertical, short-form video content. This marks AnyMind’s third acquisition in 2026, as the company aims to bolster its social commerce infrastructure by integrating MISM’s expertise in video production and social media marketing.
MISM, known for its extensive stock library BUZZRENTAL and custom video service BUZZORDER, collaborates with over 2,000 models and creators to produce more than 20,000 videos annually. The acquisition allows AnyMind to offer an end-to-end social commerce solution, covering content creation, social media exposure, and sales channels both online and offline.
Chiori Habe, CEO of MISM, expressed confidence in the merger, stating, “By joining AnyMind Group, we are confident that combining MISM’s creative expertise with AnyMind’s platforms and global network will enable us to seamlessly connect information exposure to purchasing actions through video.”
Kosuke Sogo, CEO of AnyMind Group, highlighted the strategic importance of the acquisition, noting, “With the addition of MISM, we will strengthen our vertical video creative production capabilities and further advance our online-to-offline support whilst enhancing operations through the use of AI.”
This acquisition follows AnyMind’s recent purchases of NADESHIKO Beauty and Sun Smile, as the company continues to expand its capabilities in social media marketing and social commerce. AnyMind Group, a Business-Process-as-a-Service company, serves over 1,000 enterprises in marketing and e-commerce across 15 markets, including Singapore, Japan, and the Philippines.
