The Ascott Limited, a wholly owned lodging business unit of CapitaLand Investment, has achieved a record-breaking year by signing 19,000 units across 102 properties in 2025, reflecting a 27% increase in new signings compared to the previous year. This expansion is part of Ascott’s asset-light strategy, focusing on high-fee segments such as resorts and leveraging franchise and conversion activities.
Ascott’s strategic growth includes entering over 10 new cities across Asia Pacific and Europe, notably launching its flagship brand in Taipei and introducing lyf in Wellington. The company now operates and has under development more than 1,000 properties with over 176,000 units globally. Kevin Goh, CEO of Ascott, highlighted the milestone, stating, “2025 marked a key milestone for Ascott as we accelerated asset-light signings and strengthened revenue visibility.”
The company has also expanded its resort portfolio to over 50 properties in prime locations such as Phuket and Bali, driven by strong leisure travel demand. Notable additions include the 693-unit HARRIS Resort Cam Ranh in Vietnam and new branded residences in Phuket and Shenzhen. Serena Lim, Chief Growth Officer, noted the importance of flexibility and choice for consumers, saying, “As travel evolves into a lifestyle, consumers are seeking greater flexibility and choice in how they live, work and explore.”
Franchise agreements accounted for over a quarter of the new units, with significant growth in East Asia and Australia. Conversions also played a crucial role, with over 38% of units signed in 2025 being conversions, demonstrating Ascott’s ability to swiftly reposition assets and generate revenue for owners.
As Ascott continues to expand its global footprint, the company is well-positioned to exceed its S$500m fee revenue target as its pipeline becomes operational.
