Ascott Limited, the lodging arm of CapitaLand Investment, has reported its most successful year in Southeast Asia, with over 7,300 units signed in 2025. This represents a 55% increase from the 4,700 units signed in 2024, positioning Ascott among the top three hospitality companies in the region for new signings, according to Horwath HTL.
The company’s expansion is driven by Southeast Asia’s robust tourism recovery post-COVID-19, with increased intra-ASEAN travel and spending. Ascott’s strategy includes a diverse portfolio of over 200 operational properties and a pipeline of about 150 properties, reflecting strong owner confidence in its brands.
Serena Lim, Ascott’s Chief Growth Officer, highlighted the company’s strategic growth, stating, “Southeast Asia continues to be one of the most dynamic hospitality markets in the world, and Ascott is well positioned to capture the opportunity.”
Ascott’s development pipeline will introduce its presence in approximately 20 new cities, including Phu Quoc in Vietnam and Phuket in Thailand. The company is also focusing on conversions, with 30% of its pipeline involving repositioning existing assets, such as the rebranding of three Bayview properties in Malaysia.
Upcoming openings include Ascott Tay Ho Hanoi, set to be a major MICE (meetings, incentives, conferences, and exhibitions) destination, and Lasong Hotel & Villas Sam Son, a wellness resort in Vietnam. These developments underscore Ascott’s commitment to expanding its leisure offerings and enhancing its presence in Southeast Asia’s hospitality market.
