Adidas has launched its latest flagship store at Jewel Changi Airport, offering a distinctive shopping experience that merges global innovation with Singapore’s local charm. The two-level store, inspired by the city’s Peranakan heritage, features modern treatments of intricate tile motifs, creating a seamless blend of sport, culture, and design.
The store’s highlights include the integration of Jewel’s iconic Rain Vortex, providing a striking backdrop that celebrates Singapore’s architectural marvel. Additionally, the ‘Made for You’ Zone allows customers to personalise their adidas gear, enhancing the shopping experience with customisation options. For fashion-forward visitors, the Y-3 Premium Corner showcases the exclusive adidas × Yohji Yamamoto collaboration.
This new flagship store exemplifies adidas’s commitment to evolving the retail experience by combining performance and lifestyle elements. It aims to reflect how today’s consumers live, train, and express themselves, making it a destination within a destination at Jewel Changi Airport.
