Agoda, the digital travel platform, has unveiled a new Diamond tier within its AgodaVIP loyalty programme, aimed at rewarding its most dedicated customers with enhanced discounts and travel benefits. This expansion, announced on 14 October 2025, provides Diamond members with access to Agoda’s lowest prices on hotels, flights, and activities, alongside perks such as priority customer support and early access to limited-time vouchers.
The Diamond tier is designed to elevate the travel experience for frequent Agoda users, offering up to 25% off exclusive deals. Existing AgodaVIP members already enjoy benefits like VIP deals, free breakfast, room upgrades, and flexible cancellations at select properties. The introduction of the Diamond tier further enhances these offerings, ensuring that Agoda’s most loyal customers receive maximum value.
Chief Product Officer at Agoda, Ittai Chorev, stated, “As we celebrate 20 years of bridging the world through travel, we’re doubling down on what matters most to travellers: unbeatable prices across accommodations, flights, and activities. The Diamond tier is our way of ensuring that our most loyal customers get even more value every time they book with Agoda.”
Agoda’s loyalty programme, popular among budget-conscious and frequent travellers, now includes Flights and Activities, broadening the scope of savings for members. With over 5 million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda continues to provide flexibility and convenience for travellers planning their trips.
Users can check their loyalty status and benefits via the Agoda mobile app or website, ensuring they maximise their travel savings and experiences.
