Malaysian travellers are showing a growing preference for domestic travel during the year-end holidays, according to digital travel platform Agoda. Between September and November 2025, searches for accommodation in Malaysia surged, with Kuala Lumpur emerging as the most popular destination. This trend highlights a significant shift towards local travel for the December holiday period.
Kuala Lumpur saw an 18% increase in accommodation searches compared to the previous year, leading the list of top domestic destinations. Penang, Malacca, Kota Kinabalu, and Johor Bahru also experienced double-digit growth in interest. For those looking abroad, Hat Yai, Bangkok, and Tokyo were the most searched international destinations, with Krabi, Thailand, noting a remarkable 35% increase in searches.
Fabian Teja, Country Director for Malaysia and Brunei at Agoda, commented on the trend: “The increasing enthusiasm among Malaysians for domestic travel is great to witness considering the variety of incredible destinations right here at home.” He also noted the rising interest in international locations like Seoul and Krabi, reflecting the diverse interests of Malaysian travellers.
Agoda continues to support this travel enthusiasm by offering over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities. The platform aims to provide flexible options and great value deals to cater to travellers’ varied plans and preferences. With its extensive network and user-friendly mobile app, Agoda remains committed to making travel more accessible and enjoyable for all.
