AIA Singapore has unveiled the inaugural AIA Ultimate FitnessFest (AUFF), a pioneering hybrid fitness event supported by HYROX, aimed at promoting healthier lifestyles and financial protection. The event, running throughout August with a finale on 27 September 2025, features two editions: the University Edition and the Open Edition, catering to various fitness levels.
The AUFF is part of AIA’s ongoing partnership with HYROX and aligns with the “Rethink Healthy” campaign, which challenges traditional health stereotypes in Asia. With only 44% of Gen Zs in Singapore having personal accident protection, AIA is launching the AIA #GenFit PA plan, an affordable personal accident plan designed to cover medical bills and active lifestyles. “With rising healthcare costs in Singapore and a growing protection gap among Gen Zs, we are taking proactive steps to address this challenge,” stated Wong Sze Keed, CEO of AIA Singapore.
The University Edition invites students from local universities to compete in fitness challenges, with top teams advancing to a HYROX-inspired final. Participants will engage in activities like rowing and synchronised lunges, with the top teams earning a spot in the AIA HYROX Singapore race in November. The Open Edition offers a “lite” HYROX experience for all ages and fitness levels.
The AUFF aims to encourage healthier living and raise awareness of financial protection, with opportunities for participants to engage in community activities and earn bonus points. For more information, visit AIA’s website.
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