AIA Singapore has announced a strategic partnership with Singapore Airlines Academy to launch a bespoke talent development programme aimed at enhancing customer experience (CX) capabilities. This initiative aligns with Singapore’s national agenda on lifelong learning and aims to set a new industry benchmark in the life insurance sector.
The collaboration will see the development of a series of workshops designed to transform customer experience culture at AIA Singapore. Each workshop will accommodate 20 to 25 participants, fostering an interactive learning environment. The programme focuses on shifting mindsets and enhancing the ability to create exceptional customer interactions.
Wong Sze Keed, CEO of AIA Singapore, stated, “At the heart of our customer-centric philosophy, we believe world-class customer experience means anticipating and exceeding expectations, not just meeting them.” This partnership aims to integrate Singapore Airlines’ iconic service standards with AIA’s customer-first approach.
The programme comprises two key workshops: Customer Experience Transformation and Customer Experience Excellence. The first workshop focuses on changing mindsets and understanding the emotional impact of interactions, whilst the second equips participants with practical techniques for handling real-world service interactions.
This initiative is part of AIA Singapore’s broader commitment to customer centricity, which includes simplifying policy documents and enhancing digital platforms. By embedding continuous development into its operations, AIA Singapore aims to maintain its leadership in the industry and reinforce its customer-first philosophy.
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