Aktivo Labs, a Singapore-based digital health science company, has announced a strategic partnership with Lifecheq, South Africa’s leading adviser enablement platform. This alliance aims to create a unified global platform that addresses physical, mental, and financial well-being, whilst unlocking new distribution opportunities for insurers and enterprises worldwide.
The partnership leverages Aktivo Labs’ digital biomarker, the Aktivo Score, which quantifies health risks using real-time data from wearables and smartphones. This technology supports personalised premium discounts and customer retention for health and critical illness products. By integrating with Lifecheq’s financial advisory platform, the collaboration offers a B2B2C solution that enhances the ability of financial consultants and advisers to engage clients in meaningful, context-based conversations about insurance and investment.
Key benefits of the partnership include a holistic wellness portfolio that extends beyond physical health to include financial wellness, data-driven insights for personalised product development, and a scalable global reach. Lifecheq’s proven distribution impact in South Africa, which has seen insurers grow Gross Written Premium by up to 80%, is now available to Aktivo’s global partners.
Gourab Mukherjee, CEO of Aktivo Labs, stated, “Our partnership with Lifecheq ensures that customers have a comprehensive approach to well-being, incorporating insurance purchase seamlessly.” Abu Addae, CEO of Lifecheq, added, “This alliance empowers advisers with intelligent tools and ensures customers experience insurance and financial wellness as genuinely valuable.”
The partnership is set to transform the global insurance and wellness ecosystem, combining Aktivo’s digital health scoring with Lifecheq’s financial behaviour analytics to deliver enhanced customer engagement and satisfaction.
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