Aleph, a global network of digital experts, has rebranded MediaDonuts to Aleph, marking a significant step in its digital transformation strategy across the Asia-Pacific (APAC) region. This move, announced on 19 June 2025, aims to enhance Aleph’s presence and capabilities in APAC by integrating global media platforms, local expertise, and advanced technology solutions.
The rebranding follows Aleph’s acquisition of Entravision’s digital advertising business in 2024, significantly bolstering its regional footprint. Pieter-Jan de Kroon, Managing Director of Aleph in APAC, stated, “Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph.”
The rebranding offers several advantages for APAC:
– **Stronger global access**: APAC’s inclusion in Aleph’s network allows advertisers and platforms to access a seamless ecosystem of media partners, payment solutions, and educational programmes.
– **Deeper local expertise**: Clients benefit from integrated support, including stronger publisher ties and data-driven tools, enhancing regional growth.
– **Expanding digital ecosystem**: Aleph continues to partner with major platforms and adopt new technologies to deliver optimal solutions.
Gastón Taratuta, CEO and Founder of Aleph Group, highlighted the strategic alignment achieved by consolidating APAC operations under the Aleph brand. “This unified identity is a unified vision serving clients and partners,” he said.
Aleph now operates in over 150 markets, supported by more than 60 exclusive partnerships and a client base of 26,000 advertisers. The rebranding extends to India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. For more information, visit www.alephholding.com.
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