Amazon Singapore has expanded its offerings by introducing Whole Foods Market’s private label products to the local market, marking the first availability of these items in Asia. Starting today, nearly 300 products from Whole Foods Market will be accessible to Singaporean customers through Amazon.sg, Amazon Fresh, and Little Farms, enhancing the selection of premium and organic groceries available online.
The launch aims to meet the growing demand for high-quality and organic food options in Singapore’s rapidly expanding online grocery sector. Mizue Arakawa, Country Leader for Amazon Fresh Singapore, expressed enthusiasm about the launch, stating, “This launch gives customers greater choice and access to high-quality groceries they can trust.”
Whole Foods Market’s Chief Merchandising and Marketing Officer, Sonya Gafsi Oblisk, highlighted the significance of this expansion, noting, “Together with Amazon and Little Farms, we’re expanding access to high-quality and sustainable grocery options.”
To celebrate the launch, Amazon is offering special promotions, including a 20% discount on purchases of three or more Whole Foods Market products. Additionally, Little Farms will host tasting events at their Tanglin Mall and Sentosa locations on 27 September and 11 October, respectively.
Joe Stevens, CEO of Little Farms, commented on the collaboration, saying, “Whole Foods Market has set the benchmark globally for organic groceries, and at Little Farms, we share that same commitment to quality ingredients, transparency, and responsible sourcing.”
This strategic move by Amazon not only broadens its product range but also strengthens its position in the competitive online grocery market in Singapore.
